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WHISKEYSMITH FLAVORED WHISKEY

Generating hype & excitement around the Whiskeysmith brand through experiential activations.

WHAT I DID

3D Modeling 
Product Design
User Research
Concept/Branding

PROJECT TYPE

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LIVE CLIENT (Winning Concept)

TOOLS

JUMP TO

Blender 3.0
Photoshop

TEAM

Group Project

BRIEF

- Make whiskey more approachable 
- Demonstrate its versatility that’s unique to the product
- Educate consumers about how to use the product
- Expand Whiskeysmith’s distribution 

IDEA

Own the unexpected and highlights all the moments Whiskeysmith can make a moment something to savor.

SOLUTION

Situate Whiskeysmith right in the middle of some of life's biggest moments.

All of the assets created for the brand can be found here.

 
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Whiskeysmith is the encourager of the unexpected.

Whiskeysmith launched its brand in October 2020 with a new and unique type of product: a flavored whiskey infused with real, high quality, and intentional ingredients.

As a new spirits brand pushing the boundaries with craft-first infused whiskey, Whiskeysmith has the opportunity to be a castle on the hill for flavored whiskeys in a persistently old-fashioned category.

TARGET: EVENTSMITHS

The party starters ready to discover new drinks in a world where they’re not only frequenting bars, but also feel empowered to host.

We tried to incorporate one or more of these
brand pillars into the activations/experiences

Unexpected

Duality

Self-Expression

Flavors the moment

 

1.  #Whiskeysmith Flight Night
Digital Experience/High-Frequency Consumer Touchpoint's

To "Own the Unexpected", Whiskeysmith will launch a #whiskeysmith campaign on Instagram Reels and TikTok calling for people to upload a video of their unexpected best friend relationship.

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Winners will receive limited edition Flight Kits highlighting the whiskey’s unique flavors and unexpected cocktail pairings so that besties can make more moments with Whiskeysmith in mind.

2.  #Whiskeysmith Open House Party
In-person Experience/ Medium Frequency Consumer Touchpoint

Whiskeysmith will “crash” open houses with cocktails made by a live bartender, food, and games that truly showcase the liquor’s hosting potential with the Eventsmith's ideal home setup.

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Napkin

Coasters

* Open Houses can serve as test cases for other markets

Napkin

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Apron

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Cocktail Kit

Flight Box

Flight Box

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Glass Cups

DIY Whiskey Essentials

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Polaroid Camera

* Flight Kits can be sold in
stores and be 
interchangeable

Cocktail Book

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Insta
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Those who close on their new home will receive a housewarming gift complete with a cocktail kit, their favorite Whiskeysmith flavors, and other assorted merchandise to help them unleash their inner host.

3. My Big Fat Whiskey Wedding
In-person Experience/ Low Frequency Consumer Touchpoint's

Whiskeysmith will launch a competition requiring participants to send them a video explaining why they’re an unexpected pairing.

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One lucky couple will win a free, unforgettable catered bar and photobooth experience as well as a unique parting gift for them and their guest. 

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Playing Cards

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Whiskey Infused Chocolate

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Photostrip

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Bible Recovery Kit

 

Outcomes & Reflections 

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A winning pitch

We established this winning concept from a brief given to us by the client Whiskeysmith. Against 5 other teams, we were able to impress the clients enough to be “dubbed” the winners! My team and I worked together flawlessly, and the experience was something that allowed me to grow as a designer.

TEAM

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